Waldemeyers Joy Rider on ICA fund raiser show
After a sneak preview on the Culture Show, the ‘joy-rider’ project was revealed during an ICA fund-raising extravaganza. An exercise in pure minimalism, each light features just two LEDs, one facing each side. The lights are mounted in the spokes of the bike’s wheels and paint smiley faces as the wheel rotates. The first prototypes where auctioned during the ICA event and were sold for an incredible £2000!